Product Marketing Plan #4

  The body of your  paper   will be 7-8 pages (or it could be longer), plus a cover shet, plus reference sheet and explain your product and the other 4 P’s: promotion, place and price.  Original work is expected. Grammar and spelling will be graded also.  

Product Marketing Plan 

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. For an example of a company’s marketing plan, you can refer to pp. 61-65 in your textbook.  Kotler, Phillip & Keller, Kevin. (2016) Marketing Management 15th edition 

• "Marketing Plans" (2:52) - Video Link     
•   https://nu.libguides.com/c.php?g=201609&p=1325476

Your plan will include the following sections:

• Executive Summary
• Situation Analysis
• SWOT/TOWS
• Marketing Strategy
• Marketing Promotion/Tactics
• Financials
• Controls
• Resources
• The body of your  paper   will be 7-8 pages (or it could be longer), plus a cover shet, plus reference sheet and explain your product and the other 4 P’s: promotion, place and price.
  Original work is expected. Grammar and spelling will be graded also. PRODUCT WILL BE A BDAZZLING KIT FOR GIRLS 10-18 to be used on luggage