Product Marketing

Your product marketing recommendations presentation will consist of presentation slides with speaker notes. Audio narration is also an option; however, transcripts must be provided.

Specifically, the following critical elements must be addressed:

I. Product Marketing Recommendations

1. a)  What does social responsibility mean to a company? Why is social responsibility important? Why should your department (marketing) be
   interested in it?
2. b)  How will the internal market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the
   “Market Factors” section, elaborate on the strengths and weaknesses that the company should consider. Which are the most important and
   why?
3. c)  How will the external market factors impact the marketing strategies you are suggesting? Utilizing the SWOT analysis you completed in the
   “Market Factors” section, elaborate on the opportunities and threats that the company should consider. Which are the most important and
   why?
4. d)  How will you leverage your target market’s needs and wants in the marketing strategies you are suggesting? Provide examples. Utilizing the
   work you completed in your target market analysis, how does understanding your target markets wants and needs help in developing a target
   marketing strategy?
5. e)  How can you expand your target market to reach more people in the marketing strategies you are suggesting? Provide examples utilizing the
   work you completed in your target market analysis to support your ideas.