Product design

Respond to the following in 250 words: 

• What are the product design philosophies behind industrial design and design for manufacture and assembly? Which one do you think is more important in customer-focused product development?
• Provide an example of customer focused product development in your organization or an organization you have researched
• Provide an example of a successful or unsuccessful introduction of a new product and an evaluation of its specific development process.

Respond to the following in 150 words: 

Core competencies can play a role in affecting the design and development of products or services.

What is a core competency? Should an organization design products and services only within its core competency?