Principles of Marketing Management

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  1. Principles of Marketing Management

 

Read the article at the link below and watch the video found in the link.

https://www.cnn.com/2020/06/19/business/racist-brands-aunt-jemima-chiquita/index.html

Then, write a thoughtful and well organized answer (200-250 words) to

1. is dropping racist brands a response to SWOT analysis done by Pepsi (and other similar companies)? What part of the SWOT are they responding to?

Note: there is a rubric attached for grading criteria. Your answer should reflect your own ideas.

    • 4 years ago
    • 16
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