Principles of Marketing Individual Project Assignment

Criteria 

Points 

Completed the page minimum (5 pages,   double-spaced, 12-pt. font) 

20 

Provided appropriate references (i.e.,   research from a variety of reputable sources) 

20 

Showed clear evidence of original   thought (e.g., provided own opinions, conclusions, suggestions beyond   research information) 

20 

Demonstrated that conclusions flowed   logically from analysis 

20 

Overall quality of report (e.g.,   perceived level of effort, clearly written, well-researched, sound rationale,   logical conclusions) 

20 

Total 

100