Principles of Marketing

Write a 5-6-page paper with at least 4 references in APA format to answer the 

below questions.

BACKGROUND: The Airbus A380 was Europe’s answer to the familiar Boeing 

747 Jumbo jet that is still in production. Recently, Airbus announced that

manufacturer of the A380 would be discontinued. The right plane at the wrong 

time?

1. After first describing each of the four stages in a product life cycle (introduction, growth, maturity, and decline), determine where the Boeing 747 and Airbus A380 jumbo jets are in their own life cycle. Explain why you selected the stages for each one. 

2. Next, explain what a market segment and target customers are, including citations for appropriate references for the definitions. Determine what the market segment is for jumbo jets and who its target consumers are now. What consumers should Airbus target to reverse the decline? 

3. How has the product mix for Airbus changed now that the A380 will no longer be produced? 

4. How can Airbus adjust the marketing mix for its jets to ensure that it is competitive moving forward? In other words, what is your vision for the future of the Airbus? What does Airbus have to do to achieve that future, if it has one?