Principles of Marketing

Final Project

This course has major project assignments due in Week 3 and Week 5. It will take more than a week's effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

This week, you will finalize your marketing plan for the V Fusion + Energy product line. Incorporate your instructor’s feedback from Week 3 into this final submission.

Complete the following for your marketing plan:

• Summarize your marketing for the V Fusion + Energy product line.
• Propose your product, branding, and packaging strategy.
• Explained how you will differentiate yourself against the competition, and explained how the firm may expand upon its product line in the future.
• Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain?
• Develop your pricing and promotional strategy. How will it focus on your target market?
• Analyze Integrated Marketing Communications. How will you provide clarity and consistency across multiple mediums to maximize the communicative impact?

Search the South University online library for peer reviewed articles to justify your marketing plan. Include a minimum of three peer reviewed articles for your paper.

Submission Details:

• Submit a 6-9 -page paper written in APA format.
• Name your document SU_MKT2010_W5_LastName_FirstInitial.doc
• By the due date assigned, submit your work to the Submissions Area.