Principles of Marketing

This week we will discuss the aspects of distribution when launching your new V Fusion. See this link https://www.campbells.com/v8/ for more information.

As you consider distribution, address the following items:

• Is distribution an important element of the marketing mix?
• What value does it add to the product?
• Describe one of the three major distribution strategies with an example.
• Discuss whether that strategy is successful including your rationale.
• Provide a real life example of channel conflict and discuss why the conflict may exist.

Submission Details:

• Submit your answers in a 3- to 4-page Microsoft Word document.
• Name your document SU_MKT2010_W4_LastName_FirstInitial.doc
• Submit your document to the Submissions Area by the due date assigned.
• Cite any sources you use in APA format on a separate page.