Principles of Economics

ECO100 – Principles of Economics

Week 9 Macroeconomics Assignment Aid with Excel Examples

Overview

It is important to be able to convey your understanding of macroeconomic concepts by communicating them to others. In the workplace you might do this by writing papers or reports (as you did for the Week 5 assignment) or creating presentations for your team, manager, or clients. For this assignment, you will develop a final report.

An Example Macroeconomic Paper and Macroeconomic Paper Template are provided below for this assignment.

Use the Macroeconomic Paper Template [DOCX], linked in the course room, to help you get started.

For this final report assignment, you can use the same industry you selected for the Week 3 assignment, or you can select another industry.

Prepare a 2-3 page final report in which you examine one of the macroeconomic variables below:

· Real Gross Domestic Product (GDP).

· The unemployment rate.

· The inflation rate.

Instructions

Choose an industry that interests you. (Remember, an industry is not a company. An industry is a group of companies doing the same thing. Ford is a company. Automobile manufacturing is an industry.)

Do research on your industry. In a few short paragraphs, describe your selected industry.  

· Be sure to write in your own words.

· Identify the goods, and/or services this industry produces.

· Identify some of the major companies in this industry

· Add anything else about the industry that you think is interesting.

· Keep track of your sources by copying their Internet addresses (URLs). You can paste these URLs at the end of your paper as your references.

Select one of three macroeconomic variables (real GDP, the unemployment rate, or the inflation rate) that a business person in your chosen industry should monitor, and explain why that variable is important and how it might have an impact on your selected industry.

Describe in a sentence or two the important movements of the variable in the table and graph.

· Excel tables and graphs are attached for each of the three macroeconomic variables (real GDP, the unemployment rate, and the inflation rate).

· Review the Excel table and graph for the macroeconomic variable that you chose.

Summarize how you think this industry will perform in the future.

· Be sure to provide support for your prediction of this future industry performance.

Your report should include a minimum of two references/citations in the text.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Table 1 - Real GDP (billions of chained 2012 $)

Continue to the Next Page.

Table 2 – Unemployment Rate (%)

Table 3 - Inflation Rate (%), CPI-U

© 2024 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University.

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Akim Meggett

BUS 325 Global Human Resource Management

Professor Monica-Jackson Buxton

July 21, 2024

Coca-Cola and Fresh Sip Beverages

Global Company Overview: Coca-Cola

Coca-Cola Company is a global beverage firm established in 1886. Its operational hub is in Atlanta, United States of America. It has over 500 brands, and one of them is well known for producing Coca-Cola, a sparkling beverage. Others are water and sports drinks, juices, dairy, and plant-based beverages. Coca-Cola is a global soft drink company with operations implemented in over two hundred countries (Sunday et al., 2021). It is famous for its powerful brand image, comprehensive distribution channel, and global marketing techniques. The social responsibilities incorporated in the management of this company, which cover sustainability, community, and environmental concerns, have placed the company among the leading global beverage companies.

Domestic Company Overview: Fresh Sip Beverages

Fresh Sip Beverages is an invented SDC from California that produces and sells organic and natural beverages. Fresh Sip started in 2005 and has been a formatted of pure, healthy, and natural products such as fruit juices, herbal teas, plant-based milk, etc. The company boasts of freshly sourced, locally procured ingredients and eco-friendly packing, which suits the modern discerning customer (Maharani & Setiawati, 2023). Currently, it has a strategic location, and it provides a local brand with regular clientele, with its products being sold in health foods stores and some grocery stores around the western part of the United States.

Checklist to Unify Company Culture

Conduct Cultural Assessments

Comparing the existing cultures in Coca-Cola and Fresh Sip Beverages will help determine similarities, differences, and conflicts. This step facilitates the management of integration so that appropriate decisions are made (Moktadir et al., 2020).

Establish Clear Communication Channels

Effective communication enables one to eradicate concerns, pipeline information, and foster understanding between employees from both firms. It helps in management and ensures that information flows easily and all levels work hand in hand.

Define and Communicate a Unified Vision and Values

Strategic alignment of both organizations based on the development of a shared vision and core values helps achieve organizational goals and promotes organizational commitment among the workforce.

Develop Integration Teams

Both companies' management can form cross-functional teams capable of managing integration since both teams' perspectives can be incorporated into the process.

Provision of Combined Staff Training and Development Activities

This training involved familiarizing the employees from both firms with the new culture, values, and procedural requirements in the new large merged organization.

Recognition and reward systems have been put in place.

Rewarding and complimenting those who demonstrate the new company culture promotes good behavior and influences others to adapt to the organization's new culture.

Promoting Social Relations and Team Spirit Exercises

Many companies have employees from both companies attend social functions and group activities to enhance their understanding of one another so that they can work together as a unified team (Farida & Setiawan, 2022).

Leadership alignment and role modeling should also be guaranteed.

Managers from both organizations should consistently support and actively promote the new culture. Staff members’ conduct determines the company’s standards for the rest of the organization and influences the workforce's behavior (Olson et al., 2021).

Cultural Integration Performance Check and Review

Another way is to incorporate assessment and feedback mechanisms to detect integration issues and incorporate change, hence achieving cultural integration.

Promote Inclusivity and Diversity

Cultural integration brings new ideas, a stronger corporate culture, and the heterogeneity of the employees from both companies.

When Coca-Cola and Fresh Sip Beverages follow this checklist, the companies can ensure they align with the company culture and avoid a merger leading to unnecessary complications. The positive aspects of both companies can be utilized.

References

Moktadir, M. A., Kumar, A., Ali, S. M., Paul, S. K., Sultana, R., & Rezaei, J. (2020). Critical success factors for a circular economy: Implications for business strategy and the environment.  Business strategy and the environment,  29(8), 3611-3635. https://doi.org/10.1002/bse.2600

Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing.  Business horizons,  64(2), 285-293. https://doi.org/10.1016/j.bushor.2020.12.004

Farida, I., & Setiawan, D. (2022). Business strategies and competitive advantage: the role of performance and innovation.  Journal of Open Innovation: Technology, Market, and Complexity,  8(3), 163. https://doi.org/10.3390/joitmc8030163

Sunday, E. M., Kajang, J., Nnana, A. N., & Eni, M. G. (2021). Effect of brand extension strategy on customers’ preference of Coca–Cola products in University of Calabar.  International Journal of Development and Management Review,  16(1), 131-147.

Maharani, A. J., & Setiawati, S. D. (2023). The Use of Storytelling in Digital Marketing of Women SMEs.  Asian Journal of Engineering, Social and Health,  2(11), 1511-1520. https://doi.org/10.46799/ajesh.v2i11.177