Pricing and Revenue management
Tom Yone case in relation to pricing strategy. There are two files, case question and case. So, I need to write a report based on the case and case question. This case report has a page limit of five pages excluding appedices. Please show all your calculations, in detail, in the appendix. May be this case need use Excel (Conjiont Analysis) to create product profiles and analyse preference data and find part-worths and compute utility of product.
- 5 years ago
- 100
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