Presentation PPT

 

 Review the "Guerrilla Marketing Campaign" from Coca-Cola®. LINK: https://blogclowbaack.net/2014/05/12/coca-cola-chapter-10/ 

Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes and include the following:

• Watch the guerrilla marketing campaign videos. Provide an overview and why it is an effective strategy in getting market exposure.
• Examine the list of characteristics of guerrilla marketing. Which characteristics would apply to the Coca-Cola guerrilla marketing campaign? Why? Which would not apply? Why not?
• Examine Coca-Cola's Instagram and Pinterest pages. What is available on the sites? Does it integrate well with the guerrilla marketing campaign? Why or why not?
• What information is on the YouTube channel for Coca-Cola? Why is it there?
• Based on all of the material you have viewed, what message is being conveyed by Coca-Cola? Provide support for your answer.

Format your presentation consistent with APA guideline