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johndoe48538- Case 11.1 provides details about how Fadell and Rogers came up with the idea for the Nest thermostat. From Chapter 2 (sorry, I know that was a long time ago :), we know there are 3 primary ways entrepreneurs identify opportunities. What are the ways that Fadell and Rogers identified the opportunity for a smart thermostat? Explain your answer.
- Chapter 11 refers to guerilla marketing as “a low-budget approach to marketing that relies on ingenuity, cleverness, and surprise rather than traditional techniques” (p. 406). Give me some examples of guerilla marketing that Nest used.
- At the top right of page 417 in Case 11.1, there is an excerpt from Nest’s website. Notice that it is in a very informal writing style. Based on my mini lecture from this week, why do you think Nest is being so informal?
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