PR - Marketing

Instructions:
You are required to write an essay of 300-500 words. Please submit your essay to the designated assignment Dropbox by 23:59 ET Sunday.

Essay:

A major smartphone manufacturer is launching the newest version of its mobile phone. The company has media advertising planned already, but it is considering complementing it with a public relations (PR) campaign. Discuss the target audience, the objectives, and the advantages of a PR campaign.