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Walmart, the world’s largest retailer, is known for their customer focus, efficiency, and innovation. Critically analyze their social media marketing and propose strategic solutions to combat their archrival Amazon, and further develop their social commerce.

 

Submission Instructions:

· The writing should include the following:

· Executive summary (50 words minimum and 100 words maximum

· Outline of the e-commerce challenge

· Proposal of strategic solutions to develop social commerce

· The analysis is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.

· The analysis is to be a minimum of 1,000 words in length (typed, double-spaced, 12-point font) excluding the title page and references.

· A minimum of 4 academic references. All should be referenced APA 7 style and cited in-text.