Please Read question in commet section

300 Words 

Choose any company that you have admired as a consumer and discuss what  you believe to be their competitive strategy using the features of the 5  generic strategies presented in your Thompson (2020) text.  

What generic strategy is the company using and why? Provide support for  your choice of generic strategy from an external scholarly/peer reviewed  source and from our week's coursework (Thompson text). 

 Additionally, choose a rival company and describe what generic strategy  they are using.  What other strategy might the company you selected use to improve their  competitive sustainability? Explain why? 

3 quotes are required, and they must be enclosed in quotation marks and cited in-line by referring to your reference list.  

No plagiarism / Need references and should be clickable.