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Personal Branding

Effective use of social media strategies holds the potential to enhance your professional brand. In the last few years, the importance of personal branding has grown astronomically as social media tools like Facebook, Twitter, LinkedIn, Instagram®, and YouTube™ have given everyone easy access to share stories and document experiences.

Discuss how and when to use social media in professional contexts. Provide a specific situation (professional or current event) and give details on how you can apply strategies to support personal branding. Discuss why these techniques would be effective.