Planning-Principles of Management

Planning

Directions

• Select one of the case applications from the textbook
  • Planning for Holiday Shipping at FedEx - Article attached in PDF 
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• Perform part of the steps of the strategic management process
  • Identify the organization’s current mission, goals, and strategies (today)
  • Develop the external analysis, identifying the opportunities and threats
  • Develop the internal analysis, identifying the strengths and weaknesses
  • Make a table to present all of the SWOT areas
  • Formulate the strategy to achieve a competitive advantage, and explain how it will be implemented and evaluated
• As a conclusion, identify the role of the manager in the strategic management process

Parameters

• Word document
• Maximum pages: five pages (not including the title page or references), at least 2 references
• Font: Times New Roman or Arial, size 12
• Paper must follow APA format with Introduction and Conclusion paragraphs