Planet Fitness- Case Memo(2 pgs in total)

Please read the case and write a 1 page memo based on the following question.

-What is your evaluation of the competitive forces in the fitness center industry?  As an entrepreneur would you launch a fitness center business today?

 (You must include references to assigned readings to receive full credit)

Please also answer the following questions related to the case briefly. (1 pg.)

1.  How has Planet Fitness established a competitive advantage in the fitness center industry?

2.  Can Planet Fitness sustain that competitive advantage?

3.  What are the pros and cons of adopting a franchising model, as Planet Fitness has done?

4.  Are Planet Fitness' growth goals wise and feasible? Why or why not?