Plan/create a marketing campaign

With the objective to convert 25,000 small businesses that are current Instagram Business advertisers to using InstagramStories in a six month campaign plan.  Your challenge is to create a direct and digital marketing strategy to achieve the above objective with a total marketing budget of £155,000. 

We would like you to create a campaign plan that utilises key on and offline channels to convert 25,000 current Instagram business users in the UK. Your campaign must have a clear creative idea and be data driven (including a clear way to measure progress and impact). Please also consider the implications of the recent GDPR legislation in the UK.

Note - I have attached a FAQ for the module and an example that should help you understand the assignment better. However, I need better work than the exemplar.