Pixar

Case questions:

• Discuss key elements in Pixar’s external environment that the firm should be aware of as it pursues its strategy.  What do you see as the key external factors that could affect Pixar? Identify two key elements you see in its general environment (macro-environment) and two key industry forces the firm needs to be aware of and be sure to discuss the implications of these for the firm.   (3 points)
• Using the categories discussed in the book (see Exhibit 3.5), evaluate the resources of Pixar.  Identify a resource in each category and use the VRIN analysis to determine its basis as a sustainable competitive advantage.  Do you believe these resources and capabilities afford the firm a sustainable competitive advantage?  (6 points)
  
  
• What recommendations do you have for Pixar – thinking critically, creatively, and uniquely – for investments the firm should make that would both enhance its resource set and respond to environmental pressures?  (1 point)