Phoenix MKT 421 Apply: Why We Buy a Product

Assignment Content

1.    Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.
   
   
   Develop a 700- to 1,050-word response using the scenario above and answer the following questions:
   
   • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
   • 
     
   • How do marketers strategically plan to market these products to me?
   • 
     
   • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
   • 
     
   • How does this product get from the manufacturer to the place I can buy it?
   • 
     
   • What promotional activities compel me to buy this product?
   • 
     
   • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?
   • 
     
   • What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?