phd isaac newton/LGMKT

Please use attached template , item and company name. 

Item : Pet Carrier

Company Name: Happy Wagging 

Using the template  provided for this milestone, submit a short paper in which you conduct a  target market analysis. This analysis should focus on the new product  the pet supply company is selling, not the company itself. It should  provide information about the demographic (age, marital status,  education, income, etc.), geographic (physical locations), and  psychographic (personality, values, opinions, attitudes, interests, and  lifestyles) of the potential target market. Based on this analysis, you  will then need to discuss the needs and wants of your target market and  how this new product will either appeal to a want or fulfill a need.   For additional details, please refer to the Final Project Part I  Guidelines and Rubric document and the Final Project Part I Milestone  Two document in the Assignment Guidelines and Rubrics section of the  course.