PHD

COMPETENCIES

4054.1.1  :  Genre (Type) 

The graduate decides the genre that is best suited for a defined audience in order to meet a specific business communication need. 

4054.2.1  :  Audience Analysis 

The graduate conducts an audience analysis to plan effective and persuasive communication strategies. 

INTRODUCTION

In your career as an IT manager, you may need to use different methods of communication depending on the message you are communicating, the reason you are communicating it, and the audience you are communicating to.

In this task, you will choose one of two real-life scenarios in the Supporting Documents section: "Work Scenario 1" or "Work Scenario 2." Each scenario presents a situation you must respond to as an IT manager. You will select audiences (i.e., relevant stakeholders) within the situation to whom you must communicate certain messages. You will then determine an appropriate written format (i.e., genre) to deliver your message.

For the purposes of this task, the term  audience is used to represent the people with whom you are communicating. This term is often used in the field of technical communication. In a work setting, however, you may see audiences referred to as stakeholders.

You will submit the written deliverables for your selected audiences in Task 2. You must successfully submit Task 1 in order to move on to Task 2.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may  not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A.  Identify  one scenario ("Work Scenario 1" or "Work Scenario 2") and  one audience from the scenario.

1.  Summarize the message you will share with the audience identified in part A, including  each of the following:

•    Explanation of how your communication will address  each of the “Components” included in the work scenario.

•    Justification of why the content of the message is relevant to the chosen audience’s role.

Note: You will create the actual communication deliverable for this message in Task 2 based on your responses in this task.

a.  Explain whether you think the audience you identified in part A will be receptive to the message you will communicate, including specific details from the scenario to support your position.

b.  Identify  one additional hypothetical audience characteristic not provided in the scenario that could influence the way you would communicate the content of the message from part A1, and explain how you would adjust the message from part A1 to address this characteristic.

2.  Identify the format (i.e., genre) you will use to communicate your message, and explain why this format is appropriate for your audience.

B.  Identify a  second audience from your chosen scenario. This audience must be different from the one you identified in part A.

1.  Summarize the message you will share with the audience from part B, including  each of the following:

•   Explanation of how your communication will address  each of the “Components” included in the work scenario.

•   Justification of why the content of the message is relevant to the chosen audience’s role.

Note: You will create the actual communication deliverable for this message in Task 2 based on your responses in this task.

a.  Explain the similarities and differences between the content of the message from part A1 and the content of the message from part B1.

b.  Explain whether you think the audience you identified in part B will be receptive to the message you will communicate, including specific details from the scenario to support your position.

c.  Identify  one additional hypothetical audience characteristic not provided in the scenario that could influence the way you would communicate the content of the message from part B1, and explain how you would adjust your message from part B1 to address this characteristic. This additional characteristic must be different from the characteristic you identified in part A1b.

2.  Identify the format (i.e., genre) you will use to communicate your message, and explain why this format is appropriate for your audience.

C.  Acknowledge sources, using APA-formatted in-text citations and references, for content that is quoted, paraphrased, or summarized.

D.  Demonstrate professional communication in the content and presentation of your submission.

RUBRIC

1. The submission clearly summarizes the message that will be shared with the audience identified in part A. The submission includes an explanation of how the communication will address each of the “Components” included in the work scenario, and the explanations are accurate and reasonable. The submission includes a logical justification of how the content of the message is relevant to the audience’s role.

2. The submission plausibly explains whether the candidate thinks the audience identified in part A will be receptive to the message being communicated and includes specific details from the scenario to support the candidate’s position.

3. The submission identifies 1 hypothetical audience characteristic not provided in the scenario that would plausibly influence the way the message from part A1 would be communicated and logically explains how the message could be adjusted to address this characteristic.

4. The submission identifies the appropriate format that will be used to communicate the message and logically explains why the chosen format is appropriate for the identified audience.

5. The submission identifies a second audience from the scenario identified in part A. The identified audience is different from the audience identified in part A.

6. The submission clearly summarizes the message that will be shared with the audience identified in part B. The submission includes an explanation of how the communication will address each of the “Components” included in the work scenario, and the explanations are accurate and reasonable. The submission includes a logical justification of how the content of the message is relevant to the audience’s role.

7. The submission logically explains the similarities and differences between the content of the message from part A1 and the content of the message from part B1.

8. The submission plausibly explains whether the candidate thinks the audience identified in part B will be receptive to the message being communicated and includes specific details from the scenario to support the candidate’s position.

9. The submission identifies 1 hypothetical audience characteristic not provided in the scenario that would plausibly influence the way the message from part B1 would be communicated and logically explains how the message could be adjusted to address this characteristic. The identified characteristic is different from the characteristic identified in part A1b.

10. The submission identifies the appropriate format that will be used to communicate the message and logically explains why the chosen format is appropriate for the identified audience.

11. The submission includes in-text citations and references for content that is quoted, paraphrased, or summarized and demonstrates a consistent application of APA style.

12. Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.

COMPETENCIES

4054.1.1  :  Genre (Type) 

The graduate decides the genre that is best suited for a defined audience in order to meet a specific business communication need. 

4054.2.1  :  Audience Analysis 

The graduate conducts an audience analysis to plan effective and persuasive communication strategies. 

INTRODUCTION

In your career as an IT manager, you may need to use different methods of communication depending on the message you are communicating, the reason you are communicating it, and the audience you are communicating to.

In this task, you will choose one of two real-life scenarios in the Supporting Documents section: "Work Scenario 1" or "Work Scenario 2." Each scenario presents a situation you must respond to as an IT manager. You will select audiences (i.e., relevant stakeholders) within the situation to whom you must communicate certain messages. You will then determine an appropriate written format (i.e., genre) to deliver your message.

For the purposes of this task, the term  audience is used to represent the people with whom you are communicating. This term is often used in the field of technical communication. In a work setting, however, you may see audiences referred to as stakeholders.

You will submit the written deliverables for your selected audiences in Task 2. You must successfully submit Task 1 in order to move on to Task 2.

REQUIREMENTS

Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The similarity report that is provided when you submit your task can be used as a guide.

You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.

Tasks may  not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt).

A.  Identify  one scenario ("Work Scenario 1" or "Work Scenario 2") and  one audience from the scenario.

1.  Summarize the message you will share with the audience identified in part A, including  each of the following:

•    Explanation of how your communication will address  each of the “Components” included in the work scenario.

•    Justification of why the content of the message is relevant to the chosen audience’s role.

Note: You will create the actual communication deliverable for this message in Task 2 based on your responses in this task.

a.  Explain whether you think the audience you identified in part A will be receptive to the message you will communicate, including specific details from the scenario to support your position.

b.  Identify  one additional hypothetical audience characteristic not provided in the scenario that could influence the way you would communicate the content of the message from part A1, and explain how you would adjust the message from part A1 to address this characteristic.

2.  Identify the format (i.e., genre) you will use to communicate your message, and explain why this format is appropriate for your audience.

B.  Identify a  second audience from your chosen scenario. This audience must be different from the one you identified in part A.

1.  Summarize the message you will share with the audience from part B, including  each of the following:

•   Explanation of how your communication will address  each of the “Components” included in the work scenario.

•   Justification of why the content of the message is relevant to the chosen audience’s role.

Note: You will create the actual communication deliverable for this message in Task 2 based on your responses in this task.

a.  Explain the similarities and differences between the content of the message from part A1 and the content of the message from part B1.

b.  Explain whether you think the audience you identified in part B will be receptive to the message you will communicate, including specific details from the scenario to support your position.

c.  Identify  one additional hypothetical audience characteristic not provided in the scenario that could influence the way you would communicate the content of the message from part B1, and explain how you would adjust your message from part B1 to address this characteristic. This additional characteristic must be different from the characteristic you identified in part A1b.

2.  Identify the format (i.e., genre) you will use to communicate your message, and explain why this format is appropriate for your audience.

C.  Acknowledge sources, using APA-formatted in-text citations and references, for content that is quoted, paraphrased, or summarized.

D.  Demonstrate professional communication in the content and presentation of your submission.

RUBRIC

1. The submission clearly summarizes the message that will be shared with the audience identified in part A. The submission includes an explanation of how the communication will address each of the “Components” included in the work scenario, and the explanations are accurate and reasonable. The submission includes a logical justification of how the content of the message is relevant to the audience’s role.

2. The submission plausibly explains whether the candidate thinks the audience identified in part A will be receptive to the message being communicated and includes specific details from the scenario to support the candidate’s position.

3. The submission identifies 1 hypothetical audience characteristic not provided in the scenario that would plausibly influence the way the message from part A1 would be communicated and logically explains how the message could be adjusted to address this characteristic.

4. The submission identifies the appropriate format that will be used to communicate the message and logically explains why the chosen format is appropriate for the identified audience.

5. The submission identifies a second audience from the scenario identified in part A. The identified audience is different from the audience identified in part A.

6. The submission clearly summarizes the message that will be shared with the audience identified in part B. The submission includes an explanation of how the communication will address each of the “Components” included in the work scenario, and the explanations are accurate and reasonable. The submission includes a logical justification of how the content of the message is relevant to the audience’s role.

7. The submission logically explains the similarities and differences between the content of the message from part A1 and the content of the message from part B1.

8. The submission plausibly explains whether the candidate thinks the audience identified in part B will be receptive to the message being communicated and includes specific details from the scenario to support the candidate’s position.

9. The submission identifies 1 hypothetical audience characteristic not provided in the scenario that would plausibly influence the way the message from part B1 would be communicated and logically explains how the message could be adjusted to address this characteristic. The identified characteristic is different from the characteristic identified in part A1b.

10. The submission identifies the appropriate format that will be used to communicate the message and logically explains why the chosen format is appropriate for the identified audience.

11. The submission includes in-text citations and references for content that is quoted, paraphrased, or summarized and demonstrates a consistent application of APA style.

12. Content reflects attention to detail, is organized, and focuses on the main ideas as prescribed in the task or chosen by the candidate. Terminology is pertinent, is used correctly, and effectively conveys the intended meaning. Mechanics, usage, and grammar promote accurate interpretation and understanding.