Perspective
guerline4 The balanced scorecard links performance measures across the following areas:
-The customer perspective (“How do customers view our company?”)
-The internal perspective (“What must we excel at?”)
-The innovative and learning perspective (“Can we continue to improve? Can we continue to create value?”)
-The financial perspective (“How do we look to shareholders?”)
5 years ago
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Balancedscorecard.docx- pp19.pdf
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