Personal Brand

Platform for your Personal Brand r this portion; bullets can be used to help structure)

Think

• Core purpose

• Core values

• Ethical frame

• Value proposition

Feel

• Brand personality

• Enthusiasm (loyalty & engagement)

Say

 Brand identity elements (name, logo, tagline, jingle, color, cartoon character, etc.)

 Nonverbal communications

 Verbal communications

Do

• Touchpoints

Overall “Weave”

• Degree of Current Alignment and Integration across Dimensions