Pay per Click

Week 5 IP

This week, you will be responsible for creating a Pay-per-Click (PPC) Plan of 4–5 pages. For this portion of the e-Business Plan, you must include the following: 

• Create a description of the 3 types of searches that will be used in your PPC plan.
• Describe the PPC campaign that you recommend for the case study company.
• Define each of the following items listed below specifically for the case study company using goal-based target estimates:
  • Click-through rate
  • Cost per click
  • Average cost per click
  • Conversion rate
  • Cost per conversion
  • Cost per lead
  • Cost per acquisition
• Create 5 ad groups, including their purpose and suggestions for headlines and text.
• Describe how you will implement your ads and the type of data you will track from those ads.

At least 2 references cited and APA attachment will show what's going on to date