Part B: Strategic Marketing Plan

Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.

Review the feedback you received from your faculty member on your Wk 2 - Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.

Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.

Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A.