Part B Strategic Marketing Plan

Please use the template and only include Part B. (remove the instructions and examples)

Under each area include 3-6 elements:

Internal Data

Secondary Data

Primary Data

Customer Relationship Management

There is a correction on the worksheet but I am not able to correct it. Under Secondary Data the example is incorrect. The example uses Retail Store Analytics as an example. A better example of Secondary Data is the U.S. Census. Please let me know if you have questions. Thanks.

Note*: The Company for Part A was Google