Part 2

Part 2

After you have finished your observation and collected notes write a 1 page (minimum) essay describing the design choices you observed for this store and answering the following questions:

1. What type of customer experience does the design of this store aim to give? Is it successful? Why or why not?

2. Does this store have a free flow or boutique style layout?

3. What type of customer traffic or flow patterns did you observe? How would these patterns be affected by a change in the layout?

4. Do you have any recommendations for the store on how to change their store design or layout? Include a detailed floor plan of your recommendations. If you do not have any recommendations include a detailed floor plan of the current design and explain what parts are successful.