PAPER

#3 use the Exhibit 4.6 and all pages to explain it (pp. 98-106). 

#4 is real research!!!  Do not use the words, close, about, approximately or  "I can't find it"

Research is required, so use take some time on this part for real information you have found. Apply citations and references

If you can't find one source, look for another (this won't count to say you couldn't find anything).   

Directions & Minimum Requirements:

Delete the ideas in the table and add yours- only leave the one in yellow for later in semester to add. 

3. Perform any needed market research (use one ‘product/service’ from the company for this and apply it to all 6 steps-tell how and who and what for your company (not a definition of what you will be doing) (p. 99+) minimum 1 textbook citation . Single space only on this section.

· Step 1 (full sentences to explain the example)

· Step 2

· Step 3

· Step 4

· Step 5

· Step 6

4. Establish marketing goals and objectives-this is where you get to be creative. Apply all or as close to the $6000 (do not go over budget) and how you would spend it to promote your product/services for a year. You must do research and find real product/service and amounts (each one must be broken down; for example, how many ads on FB for the entire year per cost for each and total). Minimum of 3 promotions (minimum 3 citations -you can use one personal communication and references must be provided). No outsourcing such as a marketing company. (You can review CH 13 for additional ideas).

Research: Start here…Write minimum of 1 paragraph for each promotion about why you chose each promotion with a citation & reference for each one and fill in the table provided (example provided and delete directions). Double space all.

Fill in the table below with your promotions. You will copy and paste this for Week 6 discussion post.

Table 1

Put your company name and city/state here in Italics (see page 200 of APA manual)

ADVERTISEMENT	TARGET	HOW OFTEN	COST OF AD	TOTAL COST
Facebook Ad	Target ages 25-50 in Gary, IN	Daily for 1 year (365)	$3 a day	$1095
Flyers from Vista Print	12 high schools in Gary IN	3x a year	$900 each printing	$2700
Trade Show	Display Booth to meet teachers	1x year	$1000 1x	$1000
Sponsor Football Game Raffle	Table at 12 games to meet parents/teachers	12x year	$100 per event	$1200
Digital idea here	Add Week 13	Leave	Until then
TOTAL				$5995

RESOURCES used before you will be doing the assignment utizint Powell Studio Architecture Company

https://powellstudioarchitecture.com/

https://www.linkedin.com/company/powell-studio-architecture/  

https://www.mythreadlink.com/threadlink-articles/powell-studio-architecture-architectural-excellence

1 and 2 ONLY FOR REFERENCE TO WRITE QUESTION 3 AND 4 LISTED ABOVE

1- The marketing plan is connected to the firm’s business plan including organizational level mission, vision, and a few goals, objectives, and strategies. Give a good description so if someone was reading this, they would have a grasp of the company and what it is about.

Powell Studio Architecture settled in the core of Clermont, Florida, arises as a guide for development and skill in engineering and arranging. With a heritage crossing over ten years, our firm has gained notoriety for conveying state-of-the-art arrangements across different areas, including business, clinical, metropolitan, and institutional engineering. (Architectural and design firm, n.d.). They have seven employees, and twelve related individuals united north of 20 years of aggregate insight, offering an abundance of skill in creating visionary plans that reclassify spaces and surpass client assumptions. From aggressive new developments to fastidious remodels and augmentations, Powell Studio Architecture stands ready to change ideas into substantial fundamental factors with meticulousness and an enduring commitment to client fulfillment (Thread Link, 2024).

At Powell Studio Architecture, their ethos revolves around a client-driven approach that has been sharpened through long periods of involvement in general society and confidential spaces. The owner Jeff Powell has a mission is to “exceed your expectation, to listen and understand your needs, and to assist you in achieving your goals” (Architectural and design firm, n.d.). Our obligation to greatness pervades each phase of the compositional cycle, from starting programming to conclusive development. We guarantee that each task we embrace demonstrates our craftsmanship and relentless commitment to quality. With a far-reaching set-up of administrations custom-fitted to direct financial backers flawlessly from conceptualization to the end, Powell Studio Engineering stays relentless in our central goal to be confided in stewards of design greatness, driving unmatched profits from speculation and setting new development principles inside the business (Powell Studio, n.d.).

2- Conduct a situation analysis (p. 66+) textbook citation in a, b, and c

a. Macro level external environment (p 67)

The architectural and design firm in Clermont, Florida is also affected by the macro level external environment. One key factor is economic stability, in which investments in new construction or renovation projects by clients decline in the case of the negative impact of economic downturn or the recent crash (Marshall & Johnston, 2019). In case of an economic recession, clients start to pay greater attention to saving money, and the demand for budget-friendly design services increases. Furthermore, changes in rules and regulations of building codes and environment policies can affect project schedules and prices, as the company should be aware about changing compliance requirements to be able to follow them (Marshall & Johnston, 2019). Such external factors, therefore, provide the scope for strategic planning and flexibility to meet the clients' changing needs and diverse environments.

b. Competitive environment (p. 68-pick 2)

The architectural and design sector in Clermont, Florida, is a highly competitive one and, among the rivalry firms, Silberstein Architecture and Brillhart Architecture are the most noticeable. Such companies seek the same pool of clients who want to develop, renew, and expand their business, institution, and residential facilities. These well-established competitors reflect the need for differentiating and a value proposition in the industry. The firm must highlight its own specific strengths which could be in sustainable design, technology innovation or clients' success stories and thus, present itself against the competitors and get the clients (Marshall & Johnston, 2019). Identifying competitive dynamics can help in strategic decision making and marketing effort to remain the strongest competitor in the market.

c. Internal environment (p. 69)

One aspect of internal environment that need be developed is employee development. Creating a continuous training and development program for the team members, will result in growth of their skills and expertise (Marshall & Johnston, 2019). It includes granting access to workshops, courses, and certificates on trending technologies and design of the industry. Also, the creation of mentorship programs through which seasoned architects would be mentoring new team members can make knowledge transfer and improvement of skills within the enterprise more effective (Marshall & Johnston, 2019). The organization can ensure hiring a skilled and motivated team that will be vital to the success of the projects and client satisfaction.