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Course Objective:

• Identify and/or create a business concept for marketplace entry that is suitable for the business plan development stage.

Instructions:

Approval for your proposed business idea is required before you begin to develop your proposal. If you researched a company or business in BUSN621, you may continue with that concept to develop a business plan for that company. If not, you must email me your company of choice and a brief description for approval.

Deliverable:

• Create a sophisticated PowerPoint presentation (ideally 9+ content pages) in length (not including title slide or References slide) describing your business concept.
• Include a References slide with a minimum of 3 APA 7th formatted References making sure at least 2 are peer-reviewed. NOTE: Please make sure you properly cite your sources in APA 7th inside your text on each slide wherever applicable.
• Make sure you include an Agenda slide and Speaker's Notes on each slide of your presentation.

In your proposal, include responses to the following questions:

• Why is it important to write a business plan?
• What is the purpose of a business plan?
• What type of business do you plan to open?
• Why did you choose this business/service?
• What is your product/service differentiation?