PAPER

Individual Term Paper:

For your individual term paper, you are going to analyze an existing ethical issue confronting marketers.  The topics on this could range artificial intelligence to marketing to children to product placement in movies. You are to turn in a written report (4-6 pages) that include the following sections:

·  Introduction to the topic

·  Analysis of all perspectives of this issue 

·  Identification of recent trends surrounding the ethical issue

·  Your opinion about the topic

·  How to drive a more ethical context around the issue you are discussing