paper

 

1.Customer Analysis 

Total Market Size 

Target Market trends growth/shrinkage 

Market Potential and realistic future forecast 

Barriers to entry such as technology, qualified employees, high startup costs

2.Demographic Market Segments:

Age - History

Gender 

Marital Status – Family Life Cycle

Income – Social Status

Education – Social Status

Purchase behavior

Communication Style 

Geographic

Other 

3.Psychographic Consumer Behavior:

Personal activities

Group activities

How time is spent

How they think (decision process)

Other