Paper

Paper

·  Company Summary 

·  Mission, Vision and Core Values

o  How does your product/service support the mission or vision of the organization 

·  SWOT Analysis 

o  Internal Strengths and Weaknesses

o  External Opportunities and Threats 

·  Competitor Analysis 

o  Unique qualities that offer competitive advantage

o  Buyer behaviors 

o  Where are the gaps in service that you see between your product/service and the competitors 

·  Target Market Determination

o  How are you finding your target market? 

·  4P’s of Marketing 

o  Promotional Mix

o  Price

o  Product

o  Placement

ToDo

·  Metrics for Success 

o  What are you measuring and how frequently are you measuring success? 

·  Product/Service Lifecycle 

o  Graph 

o  How long do you predict each phase will last? Why? 

·  Summary – what steps do you recommend to increase market share 

instructions

APA Formatting 

•  One inch margins left and right

•  Double space between lines within the body of a paragraph

•  Cover page

•  Resource List 

Subheadings for each of the key components on slide 

Paper length – 10 pages 

Resources – approximately 10