paper

10 Pages,  Due 12/01 12 am, APA Style, before you start write paper, please read example(attached), All source should be cited.

Our paper should contain the following components:

1.The strategic future of Yelp company

2.The challenges Yelp will have to overcome 

3.The likelihood of long-term success for Yelp 

4.Innovations which Yelp must make to remain viable and sustain competitive advantage

5.Companies can innovate using diverse methods: licensing, strategic alliances, social media sourcing, mergers and acquisitions, franchising, incubators, joint-ventures, and crowdsourcing, and using internal R&D. Briefly identify the methods your company will use to innovate.

You are not limited to using the methods I described for innovation. Please use other ideas, or input from other management literature as well. The discussion about the innovation methods should not be extensive.