PA 1

 

One of the initial stages in developing a business plan is to perform a market analysis. A market analysis is the process of gathering information about a market within an industry. Your analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. This market analysis will make up a significant portion of a completed business plan, which you will submit at the end of this course. 

Begin developing your market analysis by researching and drafting an analysis focused on:

• Summary of your business (1 paragraph minimum)
• Distinguishing characteristics (1 paragraph minimum)
• Industry description and outlook (1 paragraph minimum)
• Target markets (2 paragraphs minimum)
• Customer profile (1 paragraph minimum)
• Customer needs (1 paragraph minimum)
• Trends (2 paragraphs minimum)
• Potential competitors (2 paragraphs minimum)