Outline

For this assignment, select a real company in the fast food industry. 

You have just been hired by (your selected company) as its new vice president of strategic planning. The corporation’s performance in recent years as well as the changes with business and economic conditions will be a central focus of your new job.

Create an outline using the following

Mission and Vision Statements (Simply copying from an existing real company is unacceptable.) 

•Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives 

•Industry Analysis 

•Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis 

•A Perceptual Map ◦Choose any criteria that you think are important to plot. 

◦Explain why you picked the criteria.