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Intro.docx
OutlinePhaseExample2.pdf
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Intro.docx
1
Communication Challenges in Remote Work
Addressing Communication Challenges in Remote Work Environments
Wenjia Zhang
Johns Hopkins University
AS. 480.600.81: Research & Writing Method
Professor Michael Bayer
February 20, 2024
Addressing Communication Challenges in Remote Work Environments
Remote work has become even more recognized in the last few years, mainly because of the COVID-19 pandemic, as a way to deal with complex communication, but some people still need help to adapt to this trend. As business encourages the use of remote work and homework, it is essential to know how to address the problems with communication in these non-traditional working environments to ensure staff harmony, efficiency, and well-being (Tuzovic & Kabadayi, 2021).
The research in the area of communication difficulties in the work of remote employees sets forth several significant issues that can affect organizational culture and employees’ lives. On the one hand, the absence of face-to-face interaction generates feelings of isolation, disconnection, incorrect communication, and unfamiliarity with remote workers. Remote employees may have a problem with expressing themselves while communicating with their colleagues or interpreting their facial expressions. Therefore, they may struggle to build suitable rapport and stay in stable relationships at the workplace.
Moreover, asynchronous communication tools that include emails and messaging applications potentially result in long-time delays and an excessive volume of information that might be detrimental in a remote working environment (Lal et al., 2021). Now, the remote teams depend on updated digital communication approaches; this is why we should clarify all communication protocols and expectations so that information can be transmitted faster and the team can come together to understand each other. Given this fact, the distance from the workplace when working remotely may also stunt team collaboration and innovation through problem-solving.
Furthermore, out-of-office work can heighten work-life imbalance and burnout by drawing the bridge close between the professional and private realms (Chan et al., 2022). The fact that workers, remote or otherwise, are constantly connected to devices and accessible around the clock, it becomes the obligation of organizations to promote healthy work habits, create pause times when feasible, and stipulate guidelines as regards working hours and working from anywhere. In addition to these challenges, remote work may pose linguistic and cultural barriers for multinational teams, leading to misunderstandings and conflicts. Differences in language proficiency, communication styles, and cultural norms can impact communication effectiveness in virtual teams, highlighting the need for cross-cultural training and intercultural sensitivity among remote workers.
This research brief intends to study the communication problems arising from engaging in remote work from the perspective of both individuals and organizations. It provides the audience with strategies and best practices for tackling these issues. After analyzing the written materials on remote work communication, this brief gives actionable ideas for workers, managers, and policymakers who would develop more efficient communication in the online environment. The research question is how do the communication issues in remote workplace settings affect organizational productivity and employees' well-being, and what are the ways of curtailing these issues?
References
Chan, X. W., Shang, S., Brough, P., Wilkinson, A., & Lu, C. (2022). Work, life and covid‐19: A rapid review and practical recommendations for the post‐pandemic workplace. Asia Pacific Journal of Human Resources, 61(2), 257–276. https://doi.org/10.1111/1744-7941.12355
Lal, B., Dwivedi, Y. K., & Haag, M. (2021). Working from home during covid-19: Doing and managing technology-enabled social interaction with colleagues at a distance. Information Systems Frontiers, 25(4), 1333–1350. https://doi.org/10.1007/s10796-021-10182-0
Tuzovic, S., & Kabadayi, S. (2020). The influence of social distancing on employee well-being: A conceptual framework and research agenda. Journal of Service Management, 32(2), 145–160. https://doi.org/10.1108/josm-05-2020-0140
Samples Studies
Galanti, T., Ferrara, B., Benevene, P., & Buonomo, I. (2023). Rethinking the unthinkable: A delphi study on remote work during COVID-19 pandemic. Social Sciences, 12(9), 497. https://doi.org/10.3390/socsci12090497
Abstract: Background: The outbreak of COVID-19 pushed organizations towards the adoption of new ways of organizing the workplace, to contrast the diffusion of the virus as well as to ensure the production of goods and services. Many workers and employers were suddenly forced to switch to forms of remote work, quite often without any real preparation to successfully deal with these changes. This exploratory study aimed to investigate the point of view of Italian HR managers on the introduction of these new ways of working in Italian SMEs, to underline both the advantages and risks of remote work and to provide a shared list of best and worst practices related to remote work adoption. A Panel of 19 Italian experts of HR management was recruited in April 2022 to perform a Delphi study. They were asked to take part in an anonymous and asynchronous discussion started with stimulus questions, on their remote working experience during the pandemic. A mixed- methods approach was adopted for data collection and analysis. Results: Five principal themes emerged, related to both the positive and negative implications of the adoption of hybrid and remote work, namely: work-life balance, environmental sustainability, impact of working life on individual wellbeing and health, and technological improvement. The content analysis was realized with the use of the T-Lab software, stressing the risks of inaccurate planning and management of these new ways of work. Conclusions: This is the first application of a Delphi study in the Italian context on the impact of COVID-19 on work-life transformative processes. The results highlight the importance of clear communication, transparency, trust, and technology in successfully implementing remote and hybrid forms of work. By implementing these best practices, organizations can create a work environment that supports remote and hybrid work, fosters collaboration, and maintains productivity. The findings of this study can serve as a useful guide for organizations that are transitioning to remote or hybrid work models.
Shockley, K. M., Allen, T. D., Dodd, H., & Waiwood, A. M. (2021). Remote worker communication during COVID-19: The role of quantity, quality, and supervisor expectation-setting. Journal of Applied Psychology, 106(10), 1466–1482. https://doi.org/10.1037/apl0000970
Abstract: Given the huge increase in remote work that has accompanied the Coronavirus disease (COVID-19) pandemic, understanding predictors of performance and wellbeing among remote workers has never been more timely. Effective communication is commonly cited as key to remote worker success, yet communication variables are rarely incorporated into remote work research. In the present study, we examined the relationship between communication frequency, communication quality, and supervisor- set communication expectations with daily job performance and burnout in an occupationally-diverse sample of employees. We used an experience sampling design and our hypotheses were tested with data collected over a 4-week period with a sample of 471 employees who shifted to full-time remote work due to COVID-19. Results indicated that daily communication quality was associated with daily performance and burnout. In addition, the extent to which supervisors established expectations about communication practices (e.g., expected response times to email) at the onset of the transition to remote work was positively associated with performance, but not burnout. Task interdependence was also tested as a moderator. Task interdependence moderated the relationship between communication quality and performance, such that the relationship was stronger when task interdependence was higher than when it was lower. Task interdependence also moderated the relationship between supervisor-set expectations and performance such that the relationship was stronger when task interdependence was lower than when it was higher. Expected curvilinear relationships between communication frequency and outcomes were not detected. Based on our findings, we provide recommendations for practice and future research.
van Zoonen, W., Sivunen, A., Blomqvist, K., Olsson, T., Ropponen, A., Henttonen, K., & Vartiainen, M. (2021). Factors influencing adjustment to remote work: Employees’ initial responses to the COVID-19 pandemic. International Journal of Environmental Research and Public Health, 18(13), 6966. https://doi.org/10.3390/ijerph18136966
Abstract: The COVID-19 crisis has disrupted when, where, and how employees work. Drawing on a sample of 5452 Finnish employees, this study explores the factors associated with employees’ abrupt adjustment to remote work. Specifically, this study examines structural factors (i.e., work independence and the clarity of job criteria), relational factors (i.e., interpersonal trust and social isolation), contextual factors of work (i.e., change in work location and perceived disruption), and communication dynamics (i.e., organizational communication quality and communication technology use (CTU)) as mechanisms underlying adjustment to remote work. The findings demonstrate that structural and contextual factors are important predictors of adjustment and that these relationships are moderated by communication quality and CTU. Contrary to previous research, trust in peers and supervisors does not support adjustment to remote work. We discuss the implications of these findings for practice during and beyond times of crisis.
OutlinePhaseExample2.pdf
Social Media and Its Impact on Brand Image and Purchase Intention 1
Research Brief Outline
I. Introduction
A. The continuous developments of information technology make individuals today
become increasingly dependent on smart phones. Throughout the world, there
have more than two billion people own a smartphone in total, and 77% of those
mainly use smartphones for social media (Pew Research Center, 2021).
B. The reason why people are so addicted to their smartphones is that the rise of
social media satisfies human being desire of building close relationships with
others (Sbarra et al., 2018). Individuals are allowed to create online communities
on social media, share information, and more importantly, interact with one
another all the times and places.
C. The world’s internet users averagely spend two hours and twenty-five minutes on
social media per day, which means the most efficient way for public relations (PR)
professionals to expand reach, build brand image and affect customers purchase
intentions is usually through social media marketing (Statista, 2021).
D. This research brief explores how social media marketing strategies such as
Facebook communities and YouTube influencers’ reviews affect brand image and
consumer purchase intention. An understanding of the results of this research
brief can help PR professionals to design more compelling campaign strategies
and effectively engage their key publics through social media.
II. Literature Review: This brief review literature in three primary areas associated with
social media marketing: (1) why social media marketing matters, (2) the influences of
Social Media and Its Impact on Brand Image and Purchase Intention 2
social media on brand image, and (3) the influences of social media on purchase
intention.
A. Why Social Media Marketing (SMM) Matters
1. A convenience survey conducted with 302 passengers at Incheon
International Airport and Gimpo International Airport found that 84.8% of
passengers used airlines social media to seek information about tour and
vocation, and customers were more likely to remember the airlines who
carried out social media marketing activities (SMMA) than other airlines
who did not (Seo & Park, 2018).
2. An online survey of 502 social media users, aged 21-35, indicated that
social media marketing activities (SMMA) indirectly affected customers
satisfaction through brand identification and perceived value, and brand
identification and perceived value directly affected engagement intention
and buying intention (Chen & Lin, 2019).
3. A structured questionnaire with 338 people who follow at least one brand
on the social media in Turkey found that social media marketing activities
(SMMA), especially campaigns, was the most significant driver that built
customers loyalty to a brand (Azize, et al, 2012).
4. A survey of 212 undergraduates at Southeastern university found that
social media was used to build relationships by sharing useful information
with one another, and social media marketing activities (SMMA)
benefited a brand when positive messages and reviews were received by
customers (Hayes, et al, 2016).
Social Media and Its Impact on Brand Image and Purchase Intention 3
B. The Influences of Social Media on Brand Image
1. An online questionnaire related to the impact of social media on brand
image and emotional attachment was conducted with 236 respondents in
the travel context. The result found that the interactivity and rewards of
social media strengthened brand image which significantly affected the
satisfaction of consumers (Barreda, et al, 2020).
2. A convenience sampling of 219 people, aged 20-30, more than half
(50.7%) were high school or college students, indicated a significant
influence of social media influencers on brand images (p < 0.001)
(Hermanda, et al, 2019).
3. An online survey with 393 respondents of three different industries,
including telecommunications, tourism and pharmaceuticals, were
implemented to examine the interplay and differences between social
media and traditional media. Researchers found that social media played a
more powerful role in building brand image compared to traditional media
(p < 0.001) (Bruhn, et al, 2012).
4. A convenience sample of 362 luxury shoppers, more than half (58%) were
twenties and 79.3% were female, living in Seoul, South Korean, indicated
that SMM included word of mouth, interaction and trendiness affected
brand image (p = 0.000) in a positive way (Kim & Ko, 2012).
C. The Influences of Social Media on Purchase Intention
Social Media and Its Impact on Brand Image and Purchase Intention 4
1. An online questionnaire of 558 Twitter users who were mostly 19-25
years old males (84.6%) indicated that behavioral attitude and social
norms had positive effects on online shoppers’ purchase intentions, and
Twitter influencers significantly influenced the buying intentions and
behaviors of other customers (Akar & Dalgic, 2018).
2. In an online survey of 322 retail customers who were mostly (79.5%) aged
18-25, the researchers found that one of the most popular reasons for
customers to follow brands’ social media accounts was to get practical
information about products or services, and SMMA that offered useful
information positively affected purchase intention (Nisar & Whitehead,
2016).
3. In a convenience sample of 200 undergraduate students of Malaysian
universities, 36.7% of participants spent one to four hours on the Internet
per week, and 80% used the Internet for more than two reasons.
Researchers found that SMMA especially online communities had the
greatest impact on customers’ buying intentions (Balakrishnan, et al,
2014).
4. A structured questionnaire-based survey of 305 residents (61.8% were
female and 56.1% age 18 to 25) of Indian capital cities found that SMMA
of fashion brands such as apparel highly influenced the relationships
between brands and consumers, and increased purchase intention (p <
0.001) (Sharma, et al, 2021).
Social Media and Its Impact on Brand Image and Purchase Intention 5
References
Akar, E., & Dalgic, T. (2018). Understanding online consumers’ purchase intentions: A.
contribution from social network theory. Behavior & Information Technology, 37(5),
473-487. DOI: 10.1080/0144929X.2018.1456563
Azize, S., Zehir, C., & Kitapci, H. (2012). Does brand communication increase brand trust? the
empirical eesearch on global mobile phone brands. Social and Behavioral Sciences. 58,
1361-1369. doi: 10.1016/j.sbspro.2012.09.1120
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social.
media activities on brand image and emotional attachment: A case in the travel context.
Journal of Hospitality and Tourism Technology, 11, 109-135.
https://doi.org/10.1108/JHTT-02-2018-0016
Balakrishnan, B. KPD, Dahnil, M. I., & Yi, W. J. (2014). The impact of social media marketing.
medium toward purchase intention and brand loyalty among generation Y. Procedia –
Social and Behavioral Sciences, 148, 177-185. http://creativecommons.org/licenses/by-
nc-nd/3.0/
Bruhn, M., Schoenmueller, V. & Schäfer, D.B. (2012), Are social media replacing traditional
media in terms of brand equity creation? Management Research Review, 35, 770-790.
https://doi.org/10.1108/01409171211255948
Social Media and Its Impact on Brand Image and Purchase Intention 6
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities:
The mediation of social identification, perceived value, and satisfaction. Technological
Forecasting and Social Change, 140, 22–32. doi:10.1016/j.techfore.2018
Hayes, J. L., King, K. W., & Ramirez Jr., A. (2016). Brands, friends, & viral advertising: A
social. exchange perspective on the ad referral processes. Journal of Interactive
Marketing, 36, 31-45. Retrieved from
http://dx.doi.org/10.1016/j.intmar.2016.04.0011094-9968
Hermanda, A., Sumarwan, U., & Tinaprillia, N. (2019). The effect of social media influencer on.
brand image, self-concept, and purchase intention. Journal of Consumer Sciences, 4(2),
76-89. https://doi.org/10.29244/jcs.4.2.76-89
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An
empirical study of luxury fashion brand. Journal of Business Research, 65, 1480-1486.
doi:10.1016/j.jbusres.2011.10.014
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user
loyalty. through social networking sites. Computers in Human Behavior, 62, 743-753.
Retrieved from http://dx.doi.org/10.1016/j.chb.2016.04.042
Pew Research Center. (2021). Social media fact sheet. Retrieved from
https://www.pewresearch.org/internet/fact-sheet/social-media/
Social Media and Its Impact on Brand Image and Purchase Intention 7
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on.
brand equity and customer response in the airline industry. Journal of Air Transport
Management, 66, 36-41.
Retrieved from http://dx.doi.org/10.1016/j.jairtraman.2017.09.014
Sharma, S., Singh, S., Kujur, F., & Das, G. (2021). Social media activities and its influence on
customer-brand relationship: An empirical study of apparel retailers’ activity in india.
Journal of Theoretical and Applied Electronic Commerce Research, 16, 602–617.
https://doi. org/10.3390/jtaer16040036
Statista. (2021). Daily time spent on social networking by internet users worldwide from 2012 to.
2020. Retrieved from https://www.statista.com/statistics/433871/daily-social-media-
usage-worldwide/
Sbarra, D., Briskin, J. L., & Slatcher, R. B. (2018). Smartphones and close relationships: The
case. for an evolutionary mismatch. https://doi.org/10.31234/osf.io/rqu6f