Organizing IP2

A marketing plan is the key way that businesses decide how to market their products and services to customers. You have been asked by your company to participate in a cross-functional team to develop a new marketing plan. Reflect back on what you have learned in your program on marketing. Then as a refresher, research marketing plans and review this article: 

• 11 Steps to Create a Marketing Plan

Choose a product or service that you are familiar with and then answer the following questions to provide your recommendation to the cross-functional team:

• What market research would you conduct to know your target market and customers?
• What marketing tools such as promotion, advertising, and digital marketing will you use?
• What is your strategy to address your competitors in the market?
• How will you measure the success of your marketing plan?

Click to access the Assignment Template.

 Also, please remember to include and industry SWOT analysis. Please see the attached.