Organizational behavior case study

This assignment focuses on the individual behavior and processes that affect innovation in an organization.

https://youtu.be/M66ZU2PCIcM

Watch the video 'IDEO shopping cart project' (see link above) and write a summary of the attributes in IDEO organization that encourage and enhances innovation in an organization. Make sure you include your own critical thinking on the subject matter. The paper needs to have an introduction and a conclusion section with a clear thesis.