OPP_Week5_Assignment

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Modes of entry into an international market are the channels which organizations employ to gain entry to a new international market.Within our Thompson (2020) text, read Chapter 7 Assurance of Learning Exercise #2 related to Walgreens’ mode(s) international market entry and respond to the following questions:

  • What was Walgreens’ entry strategy designed to achieve?
  • Why would this make sense for a company like Walgreens?
  • Provide two recommendations on what Walgreens might do differently going forward with their entry strategy? Make sure you support your recommendations?
  • Incorporate our coursework (Thompson text and other material) from this week into your above responses.

Submission Details: 

  • Your analysis must be driven by facts, research, and data.
  • Your analysis should be 500 words or less.
  • Incorporate a minimum of at least one course (Thompson text) and one non-course scholarly/peer reviewed source in your paper.  All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, double-spaced and proper in-text citations using APA guidelines.
  • 3 years ago
  • 8
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