online marketing paper

 MKT/440

Select a small (not a national brand or company) website.

Step 1:

Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker's notes and include the following:

• SEO audit.
• Analyzation of both on-site and off-site optimization of the website.
• Evaluation of the links found throughout the site.  
• List at least 10 key words that the company has optimized the site for. 
• Provide a minimum of three suggestions to improve SEO rankings.    

Step 2:

Write a 350-word reflection on your presentation.

Format your paper and presentation consistent with APA guidelines.

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