one global consumer trend for 201

Find out one global consumer trend for 2018, then discuss (1) how the trend will change consumer behavior in global markets and (2) how marketers response to this trend in order to approach global market effectively. Your discussion posting should be between 300-400 words in length and provide your critical thoughts about the topic based on at least two Internet sources. You need to include "in-text citations" and "references" for the sources at the end of your posting.