ON TIME BUSINESS MANAGEMENT A+ WORK, ON TIME, NO PLAGARIZING; ON TIME
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BUSN620reply.docx
BUSN620reply.docx
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in addition, as part of your responses to your classmates, pose questions to them about their Five Forces analysis from the perspective of a VP of Operations role.
Reply to Nechesa ( nomore than 150 words)
To gain a strategic understanding of Steak ‘n Shake, I performed an analysis using Porter’s Five Forces framework. I focused on how the external dynamics of the fast-casual dining industry come together to influence overall competitive rivalry. For this assignment I used Gemini and ChatGPT as sources of information.
The bargaining power of suppliers is low to moderate. Both large language models (LLMs) acknowledge that Steak ‘n Shake relies on suppliers for beef, dairy, bread products, and potatoes. Since these staples are common throughout the fast-causal dining industry, no single food distributor has power over the chain. Additionally, both acknowledge because large chains have purchasing power, it is easy for them to shop around for an alternative supplier and negotiate costs, but it is not absolved of inflationary costs.
The barging in power of buyers/ customers is high. Steak ‘n Shake customers can easily drive to another restaurant such as Five Guys, Shake Shack, or Culver’s and receive similar food with little to no cost or inconvenience. Gemini highlights that due to similarities between the competitors, customers are sensitive to promotions, customer reviews, and convenience.
Gemini and ChatGPT both acknowledge the threat of substitutes is high for Steak ‘n Shake. Noting the availability of meal kits and frozen meals are available at grocery stores. Additionally, customers can prepare meals at home for a fraction of the cost. Health-conscious customers may substitute burgers, fries, and milkshakes for quick service alternatives such as Cava and Chicken Salad Chick.
Steak ‘n Shake threat of new entrants is moderate. A regional burger chain poses the greatest risk to Steak ’n Shake. A well-funded local competitor could scale up and encroach on its markets. That could be difficulty and a lengthy process because the barriers to entry in the restaurant industry. For example, scaling to launch a national chain takes years; buying real estate, marketing, and supply chain development is needed before it can compete at scale. This lengthy process limits how quickly new entrants can pose a threat.
Based on the information gathered from the other four forces the competitive rivalry is extremely high within the fast-casual dining industry. Customers have strong bargaining power, and the abundance of substitute options mean that buyers can switch, making it difficult for Steak ’n Shake to increase prices without risking a drop in customer traffic. Additionally, supplier power is moderate, which results in most competitors facing similar costs for their inputs, shifting the focus of the competition from supply advantages to strategies like promotional discounts, menu innovation, and self-ordering kiosks. The constant threat of new entrants adds more pressure on pricing, quality, and service speed.
To remain competitive in the industry, Steak ‘n Shake should rely on its brand’s identity, controlling its costs, and differentiation.
620 Reply to samuel( no more than 150 words)
The company that I will be applying Porter’s five forces to is Tesla. I will use Google’s Gemini as well as ChatGPT for my two AI tools. For the threat of new entrants, the threat to Tesla is moderate. The threat can be labeled as moderate because yes, the electrical vehicle market has grown at a huge rate over the last few years and should continue to trend upward, but since Tesla was the first big electric vehicle company they have brand recognition in the market. Another reason that the threat of new entrants is moderate for Tesla is because of their supercharger network that they have created for their electric vehicles. I know that most of the time when I go to get gas somewhere, I see a Tesla charging station somewhere nearby. This also ties into their brand recognition.
The threat of substitute products or services for Tesla is also moderate. Substitutes that could bring harm to Tesla’s sales include public transportation, gasoline powered vehicles, or ride sharing platforms that make it easy for people to not have to own cars. With that being said, people will always have a need for cars. Even if the trend of not owning a car continues, the car market is already so massive that Tesla will always have potential future customers which is why the threat of substitute products is only moderate.
The bargaining powers of suppliers is moderately high for suppliers for Tesla (its only high for the battery material suppliers). Materials to make the batteries for Tesla’s cars include nickel and lithium and other hard to find earth elements. There few only a few mining companies that mine for these elements which gives those companies some bargaining power with Tesla. But besides the materials for the batteries, Tesla’s suppliers for regular car parts of moderate to low because those are common parts such as axles or making seats for the Tesla.
The threats of bargaining power for Tesla customers is probably the highest that it has ever been. In the early 2010’s this bargaining power was not as high for customers because there weren’t as many electric vehicles on the market, but now that there are companies like Dodge putting out electric vehicles, customers have many options for electric vehicles. The bargaining power for customers is also high because Teslas are much more expensive than a lot of the other electric vehicles, which makes it easy for customers to go buy other electric vehicles and is a good bargaining tool used against Tesla.
The competitive rivalry within the industry is intense. I have already discussed the emergence of new electric vehicles from other companies besides Tesla multiple times in this post, but out of Porter’s Five Forces it most closely relates to this force. The car market will always be competitive within itself, but Tesla had a large share of the electric vehicle market for a while. But, the last few years they have not been as big of a tyrant in that market. New electric vehicle companies such as Rivian is rivaling Tesla and other automobile companies are launching new lines of electric vehicles. This makes the rivalry within the industry very intense for Tesla.