Omnichannel Analytic Exercise

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  • Submission that follows the required format - 5 points
    • (see above for format)
  • Accurate identification of the most profitable price point - 5 points
    • to receive full credit this must be accurate to the penny
  • Accurate identification of the price point that maximizes dollar sales to retail - 5 points
    • to receive full credit this must be accurate to the penny
  • Accurate identification of the price point that maximizes unit sales - 5 points
    • to receive full credit this must be accurate to the penny
  • Explanation of channel trends as a result of each price point (5 points each = 15 points)
    • Channel trends MUST be provided as explained in class (see video for additional explanation)
  • Giving your recommendation and providing a sound and thoughtful strategy for the reco - 10 points
  • Style and presentation (you are giving this report to your CMO) - 5 points
    • Papers turned in with Name/date/assignment name at top (or anything that resembles an assignment instead of a professional document) will receive zero style points
    • Write the paper as if it were being presented to your CMO - meaning make sure to "setup" the scenario instead of just jumping straight into the prices
    • Make it visually appealing - separate/indent paragraphs, use headers, bold and italicize words/numbers you want to draw the eye to, etc.
    • The ultimate goal with style is to make it EASY TO READ by your very busy CMO who doesn't want to struggle with reading your report
  • 5 years ago
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