OMM WEEK 4 DISCUSSIONS 1&2

DISCUSSION 1 :  What are the biggest advantages of trade promotions and why? Compare and contrast trade promotions vs. consumer promotions.  

DISCUSSION 2:  What are three sales promotion strategies? Compare and contrast the three strategies and use one product to illustrate each strategy. Compare and contrast which strategies would be appropriate with each of the four major types of selling (trade, retail, telemarketing, and e-marketing)