omm 615 week 5 assignment

You have been assigned the task as Marketing Manager to scan social  media web sites and try to mitigate the negative consumer postings from a  recent crisis. Explain how organizations use social media to  communicate with their consumers through a crisis and evaluate how the  negative comments were handled by the organizations. Assess a  recommendation for better communication and explain why.

The Social Media paper

• Must be two to four double-spaced pages in length (not including  title and references pages) and formatted according to APA style.
• Must include a separate title page with the following:
   
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least two scholarly sources