OLDM Week 6 Minitrix

Read the Lesson 6 CRM at Minitrex4 Case Study on pages 243 through page 245 in the IT Strategy: Issues and Practices textbook.

1. Click on the Group Case Study Assignments link above to work with your group.
2. Click on the link for the case study.
3. Discuss the case study with your group members.
4. Work with the group to write a 3-5 page paper.

Answer the Questions Below

1. Explain how it is possible for someone at Minitrex to call a customer and not know (a) that this is a customer and (b) that this is the third time this week that they had been called.
2. Outline the steps that Bettman must take in order to implement CRM at Minitrex. In your plan be sure to include people, processes, and technology.

Use the IT 630 textbook as a reference and two references from the UC Library Resources. Add the citations to match the references. Follow APA Guidelines to document the references. Check out the Basics of APA Style Tutorial to help you with citations and references. 

Additional Document Formatting Requirements

1. Save the document using the file naming convention below.
   1. FName_LastName_Your_Group#_Case_Study_Name
   2. Example Using the Naming Convention: Jane_Doe_Group1_CRM_at_Minitrex_Case_Study
2. Save the case study in a location that is easy for you to find and submit later.
3. Spacing Requirements: The document should be double-spaced.
4. Margin Requirements: Use 1-inch Margins
5. Font Requirements: Arial, Courier, Times New Roman Microsoft Word
6. Font Size Requirements: 12 Point
7. Document Background: White
8. Do not insert images in the document.

Submit the Case Study

1. Print the grading rubric for the assignment.
2. Did you include the items in the criteria column in the case study?
3. Did you check for spelling and grammar errors?
4. Select one member of the group to submit the document for grading.

Important: After completion, click the case study title at the top of the page to attach the case study and submit to the Instructor for grading. Each group will receive the same grade for this assignment.