OLAP and CRM

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following for this assignment:

• Explain the relationship and the difference between online analytical processing (OLAP) systems and customer relationship management (CRM) systems within a business intelligence (BI) program.
• How can this relationship bolster an organization’s marketing efforts?

Provide sources and examples to support your assessment.