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Unit 7: Unit 7: Data Collection and Data Quality - Discussion

Topic 1: Interviews and Observations

  

Topic 1: Interviews and   Observations

Both   qualitative and quantitative data collection methodologies include interviews   and observation techniques. What are the differences in the qualitative and   quantitative approaches to data collection? Imagine you are doing a study on   couples who have extremely opposite eating preferences based on the intake of   fat. Would you use a quantitative or qualitative approach to the study? Would   you collect the data from interviews or observation? Why? Are there any   disadvantages to this technique? 

    • 6 years ago
    Interviews and Observations
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